Behind-the-Brand: The Story of Je Suis Yours Truly

If you’ve ever dreamed of French pastries, sun-soaked days on the Côte d’Azur, and the original style of a French girl, then Je Suis Yours Truly might just be your new favourite boutique.

How It All Started

The idea for Je Suis Yours Truly was born during a holiday in Antibes - a place that felt like more than just a destination. It felt like a second home.

There’s something about Antibes that’s hard to put into words. It's not just the sea, the light, or the winding old streets. It’s the way everything slows down just enough for you to notice the beauty in small things - a handwritten café sign, the color of the shutters, the way locals carry themselves with quiet confidence.

Unlike anywhere else, Antibes has this magnetic, creative energy. It has inspired artists for decades - and it deeply inspired me, too. While I was there, I remember thinking, I want to take this feeling home with me. I wanted it to live in my everyday – in the way I dress, the way I work, the way I see the world.

And that’s how Je Suis Yours Truly began.
Not as a business idea, but as a way to bottle up the feeling of Antibes and share it. Through minimalist designs, subtle French phrases, and thoughtful details, I wanted to create pieces that feel like memories from the South of France.

It’s more than just fashion.
It’s a little reminder of the good life – in your own language, your own style, and always, truly yours.

The mission? To create wearable pieces that feel like souvenirs from your favourite trip to France - or a dream you haven’t taken yet. Whether you're exploring Paris or sipping coffee at home, these designs are made to fit into your lifestyle.

 

A French-Inspired Dream

Je Suis Yours Truly is a French-themed online boutique that brings the feeling of the South of France right to your wardrobe. Think t-shirts, sweaters, shopper bags, and art prints - all featuring minimalist text designs inspired by French cities, phrases, and aesthetics. It’s the perfect blend of fashion, wanderlust, and a little bit of romanticized everyday moments.

The brand is especially inspired by the French Riviera, with many pieces drawing from the laid-back vibes of towns like Nice, Antibes, and Cannes. Whether it’s a natural-toned tee with bold red typography or a cozy sweater that says it all in one French word, each item is designed to transport you there - no passport needed.

 

Made for the French Girl at Heart

Our community is filled with stylish wome

n who are curious, and passionate about dis

covering beautiful places and meaningful fashion. From Pinterest-perfect outfits to city break guides, Je Suis Yours Truly is more than a boutique - it’s a whole vibe.

Each product is created with one intention: we don’t chase trends. We create pieces you’ll want to wear over and over again.

 

 

 

 

What You’ll Find in the Shop

• Minimalist t-shirts with French words and phrases

• Sweaters and pullovers perfect for layering

• Cotton tote bags with chic French slogans

• Posters and prints to bring Côte d’Azur to your home
  
  

Join the Journey

If you love fashion that tells a story, French aesthetics, you’re in the right place. Follow us on Instagram for styling ideas, travel inspiration, and behind-the-scenes peeks. And don't forget to check out our seasonal launches - they’re always limited and made with love.